Television ratings for the National Hockey League continue at an unsustainable low. Last week’s Flyers/Penguins game drew a laughable 0,8 share. That was no fluke. A 0.8 rating is what the last three NHL games on NBC have drawn. Last year an NHL game actually drew the lowest ratings of any network program ever televised in the history of this country.
In fact, if you take away the novelty factor of the outdoor “Winter Classic” game, only one hockey game in the last three years has ever gotten a 1.0 share. That means the NHL can virtually never attract only 1% of the people in this country to their propduct. (By comparison NHL ratings are about 1/4 th of the WNBA’s.)
That makes hockey not just the lowest rated sport in television history, but the lowest rated PROGRAMMING. Ever.