The good news: The Glenn Beck Program on the Fox News Channel set the network’s all-time ratings record last week. Beck drew the most viewers in the history of the station. He destroyed the competition, garnering more viewers in his time slot than CNN, MSNBC, CNBC, and Headline News combined.
The bad news: Beck lost 20 sponsors.
The civil rights group Color of Change has called for a nationwide boycott by Beck’s advertisers following comments he made July 28th on another Fox news show. Beck called President Barack Obama a racist who “has a deep-seated hatred for white people.”
Among the sponsors who have dropped off Beck’s show are Wal-Mart, Best Buy, Travelocity, CVS, GMAC Financial, Geico, Radio Shack, ConAgra, Procter & Gamble, Sargento cheese, Men’s Wearhouse and State Farm.
Gawker.com ran an article on the advertisers who are still placing buys on the Glenn Beck show. Those include Extenze (penis-enhancing pills), Brez (anti-snoring strips), Inogen One (portable oxygen), Egg Genie, Rosetta Stone, Oreck Vacuums and FreeScore.com.
Tags: Glenn Beck