When the Kellogg Corporation decided to drop Olympic swimmer Michael Phelps, after photos surfaced of him smoking marijuana from a bong recently, they probably had no idea they were antagonizing one of their company’s key demographics-potheads who get the munchies.
The Marijuana Policy Project is one of several pro-marijuana groups that has called for a boycott of Kellogg since they dropped their sponsorship of Phelps. After Phelps was photographed smoking weed, a Kellogg spokesperson said Phelps’ behavior was “not consistent with the image of Kellogg.” The company basically fired Phelps as a spokesman.
Pro-marijuana groups were outraged. The executive director of the Marijuana Policy Project said,
“To drop him for choosing to relax with a substance that’s safer than beer is an outrage. Kellogg’s had no problem signing up Phelps when he had a conviction for drunk driving, an illegal act that could actually have killed someone.”
Other pro-marijuana groups like Students for Sensible Drug Policy, NORML and the Drug Policy Alliance have also called for their members to boycott Kellogg.
In an online poll by Fox Sports, 62% of people responding sided with Marijuana advocay groups over Kellogg when asked “Whose side are you on?”
Tags: Michael Phelps