Taco Bell is replacing McDonald’s as the National Basketball Association’s official fast-food sponsor. The deal is for four years and puts Taco Bell commercials on TNT, ESPN and ABC. It also gives the fast-food chain title sponsorship of several All-Star events such as the Jam Session.
McDonald’s had been with the NBA for 20 years. Long enough to have shot the above Michael Jordan/Larry Bird commercial, which is a classic.