COMING TO A THEATER NEAR YOU: UFC

The Ultimate Fighting Championship has just reinvented itself in terms of marketing. The UFC announced Monday that it had signed a deal with over 300 movie theaters around the country to show their monthly main events live  on the big screen.

The deal starts with UFC 111 March 27th. UFC president Dana White called the arrangement “a new way to get UFC to people.” UFC fighters will also make live appearances at movie theaters around the country in conjunction with the screenings. Chicago and Minneapolis are two cities that the UFC announced are involved in the promotion.

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One Response to “COMING TO A THEATER NEAR YOU: UFC”

  1. Levine Communications Office Says:

    Great post, check out this one about Tito Ortiz! http://bit.ly/cRCxwX

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