March Madne$$


Ad Week had an article Tuesday showing that March Madness on CBS brings in a total of $613.6 million dollars in advertising revenue. That makes college basketball  the second-highest revenue generating postseason in sports (behind only to the NFL playoffs and Super Bowl.)

Interestingly, college basketball, WITH A PLAYOFF, earns some $300 million more in postseason dollars for the NCAA than college football does. Yet another reason for a college football playoff system.


Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: