March Madne$$

 

Ad Week had an article Tuesday showing that March Madness on CBS brings in a total of $613.6 million dollars in advertising revenue. That makes college basketball  the second-highest revenue generating postseason in sports (behind only to the NFL playoffs and Super Bowl.)

Interestingly, college basketball, WITH A PLAYOFF, earns some $300 million more in postseason dollars for the NCAA than college football does. Yet another reason for a college football playoff system.

Via Benmaller.com

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