Elliot Handler, the co-founder of Mattel toys and the inventor of Hot Wheels died this week at the age of 95. Handler personally came up with the line of mini toy cars called “Hot Wheels” in 1968. Meanhile, Handler’s Handler’s wife, Ruth, invented the “Barbie” doll. Barbie is actually named after Handler’s daughter, Barbara.
Handler and his wife were the first living inductees into the Toy Hall of Fame.
Tags: Hot Wheels