Posts Tagged ‘McDonalds’

MCDONALD’S PROFITS UP – THANKS TO THEIR BITCHSLAPPING OF STARBUCKS

August 11, 2009

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According to the Financial Times of London, the sales for McDonald’s are up for the seventh straight month globally. The paper attributes McDonald’s record string of profits to one thing-the company’s agressive  move into coffees, mochas and iced lattes.  McDonald’s is DESTROYING Starbucks.

The entire coffee wars between the two companies has been based around McDonald’s new McCafe’ brand. Their whole advertising campaign has been built around ONE message and one consistent theme: If you spend $4 for a cup of coffee, in this economy, YOU’RE STUPID. McDonald’s has even set up a website to hammer the point home: www.unsnobbycoffee.com . McDonald’s even bought a billboard across the street from Starbucks corporate headquarters in Seattle which said simply, “Four bucks is dumb.”

Starbucks has countered with a “It’s not just coffee. It’s Starbucks” ad campaign. Nobody is buying it. Starbucks sales have plummeted. The company has been forced to close almost 1,000 stores nationwide, laying off tens of thousands of employees.

 

MCDONALD’S OUT OF NBA SPONSORSHIP

July 2, 2009

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Taco Bell is replacing McDonald’s as the National Basketball Association’s official fast-food sponsor. The deal is for four years and puts Taco Bell commercials on TNT, ESPN and ABC. It also gives the fast-food chain title sponsorship of several All-Star events such as the Jam Session.

McDonald’s had been with the NBA for 20 years. Long enough to have shot the above Michael Jordan/Larry Bird commercial, which is a classic.

 

TacoBell

NEW MCDONALD’S BILLBOARDS ARE KILLING STARBUCKS

December 12, 2008

mcdonaldscoffee

While sales for Starbucks are plummeting and the company is closing stores, McDonald’s is actually doing record business. Following up their “Large is the New Grande” ad campaign, McDonald’s has placed 140 billboards strategically throughout western Washington.

The new billboards read, “four bucks is dumb.”